The Spektrix Insights Report
2019

Find out how your arts organisation stacks up

"The Insights Report delivers new and deeper analysis on effectively engaging and building relationships with audiences"

Michael Nabarro, CEO Spektrix

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Building on our benchmark reports released in 2017 and 2015, the Insights Report delivers new and deeper analysis on effectively engaging and deepening relationships with audiences. It features new data on online device usage and accessible online booking, and a number of concrete examples of organisations demonstrating best practice in audience engagement and revenue generation.

How does your organisation
stack up?

Take our Insights ChatBot Challenge and benchmark your organisation’s performance against the rest of the industry.

  • Discover the optimal online booking conversion rates.
  • Explore audience reattendance metrics.
  • Measure email marketing efforts against your peers.
  • Identify new opportunities to increase donations.

What's in
the Insights Report?

From arts centres to producing theatres to festivals, we’ve unlocked all the key marketing, sales and fundraising insights and analysis to give you a complete picture on how the arts sector is performing.

Optimising the Online Experience

To better understand how critical online transactions have become in the arts, and the devices used to make them, we explore the key metrics relating to the booking path and online conversion.

Understanding Audience Loyalty

Performing arts audiences are always made up of a mix of loyal patrons and new recruits. As the balance between these two groups has important implications for audience growth, we explore key metrics across new, returning and frequent customers.

Effective Emails

With an ROI reportedly four times more effective than any other channel, email remains the lynchpin of the arts marketing mix. To better understand how emails are performing, we analyse open and click-through rates on segmented and non-segmented emails.

Asking for Donations

The importance of individual philanthropy to the arts sector’s bottom line continues to increase. In this section, we focus on the important first stage of the donor pipeline and the critical base of every donor pyramid, donations under $50/£50/€50.

Revenue Maximisation

Empty seats are unsellable the moment the curtain goes up, and it is rarely possible to create more seats or performances when demand is high. Here, we look at metrics for two strategies which can help to maximise revenue despite these inventory constraints.

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Expert Analysis
and Industry Insight

Actionable insights and analysis brought to you by industry experts and Spektrix’s experienced sector specialists.

ALICE NEWTON

Deputy Head of Client Operations, Spektrix

KATE MROCZKOWSKI

Head of Strategy, Supercool Design

DAVID BROWNLEE

Director of International Strategy, TRG Arts

KATY RAINES

Partner & Co-Founder, Indigo

ANNE WAREING

Senior Consultant - Fundraising, Spektrix

TIM BAKER

Director & Principal, Baker Richards

SARAH FROST

Client Insight Manager, Spektrix

LIV NILSSEN

Sector Strategy Lead, Spektrix