To entertain audiences for the long term you need to grow in a way that builds resilience to external pressures. To achieve peak resilience, it’s important to maximise all of your revenue streams. This guide helps you look beyond how many extra seats you can sell and consider ways to increase spend across the board.
Secondary spend is at the core of helping arts organisations to build resilience. Incredible histories, buildings, and legacies all add to the memorable audience experience. Learn how to leverage these to encourage audience spend, enhance the customer experience, and drive increased engagement.
When you’re selling at or near capacity there’s a new challenge - balancing increasing costs with the pressure to continue growing revenue. Discover how pricing and other marketing components can support your sales activity and be optimised for peak revenue maximisation potential.
When looking to maximise revenue, you may encounter resistance from members of your team who don’t see the value of focussing on this area of business development. This guide explains how you can get commitment and buy-in from your teams and stakeholders, across all levels and departments.